Online Influencers Reaction
As the internet becomes more and more essential, majority of the internet celebrities or "influencers" become more famous. The first kinds of influencers were Paris Hilton and the Kardashians who essentially became famous for nothing and just being themselves. Nowadays the most popular influencers are Charli D'Amelio and Emma Chamberlain, who have gained their fame on TikTok and YouTube. The main reason they got this following is based on their personality which the typical celebrity does not do. This makes them seem more relatable and approachable to viewers.
When it comes to working with brands, influencers are more appealable than other celebrities now since they have gained their audience by being themselves. So when they go to promote a product it seems more authentic and they can get them to believe that item is actually worth buying. Brands pay smaller influencers around five hundred dollars to five thousand dollars on a sponsored post, while larger influencers get payed around five thousand dollars to ten thousand dollars for a sponsored post. These are post that brands are paying them too post to promote their products. However, some platforms, such as Instagram and TikTok, pay influencers just to post something on the app. Kylie Jenner gets payed about 1.5 million per Instagram post and Charli D'Amelio get payed about fifty thousand dollars for posting, unsponsored, TikTok. The amount of money they are getting payed is insane and they are making a crazy amount for just posting a picture or video on the internet.
There definitely pros and cons to being an influencer. Some pros include being able to work at home or wherever you are, and it is very simple "work" compared to having an actual job. Some cons however, is that your entire life is put online and will be scrutinized unlike any other job, also it is not a steady income. There is not a weekly pay check so influencers have to always be looking for brands to work with. While being an influencer is a much simpler job compared to the typical career, it does have its faults and stressors. Being an influencer in this generation is very important because they are put on blast and everyone is watching. They hold a lot of power and impact on things going on in the world like political view points or what in popular and what is not. Influencers are extremely important with what platforms and businesses are popular and good.
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